Summary: Some conservatives paint the environmentalist movement as socialist or worse, but the key to reducing humanity's carbon footprint may actually appear in new manifestations of capitalism. From electric car technology to the production of ethanol out of waste products, fighting climate change is in fact creating new economic opportunities and could actually steer the planet away from a plunge in...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2010
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Summary: Going green can lead to making green, turning entrepreneurs into "eco-preneurs." In this program, Geoff Baker and Laura-Lee Normandeau, the founders of an eco-friendly carwash called Easywash, try to make their principled business approach pay off. Commenting on their strategy are Kevin O'Leary, an eco-investor and director of EnGlobe, Canada's leading integrated environmental services company,...
Format: software, multimedia
Publisher / Publication Date: Films Media Group 2009